The Top 5 Questions to Ask Your WordPress SEO Expert

The Top 5 Questions to Ask Your WordPress SEO Expert

Questions to Ask Your WordPress SEO Expert Before Hiring

Plus 1 SEO 🚩Red Flag That Should Send You RUNNING Away!! 🏃🏃‍♀️

Are you looking to improve your WordPress website‘s visibility on search engines? Working with an experienced search engine optimization (SEO) expert can help you achieve your goals. But before you hire someone to help you with your SEO strategy, it’s important to ask the right questions to ensure you find the right fit. Here are the top five questions you should ask your WordPress SEO expert.

  • What is your philosophy or strategy of improving SEO?

Every SEO expert has their own approach to improving website visibility on search engines. Some may focus on technical optimization, while others may prioritize content creation and link building. It’s important to ask your potential SEO expert about their philosophy or strategy so you can determine if it aligns with your goals and expectations. Make sure to ask them about their experience and past successes, as well as any challenges they have faced.

  • How will you adapt that strategy to our brand/business/industry/niche?

While an SEO expert may have a general strategy in place, it’s important to ensure that they can adapt that strategy to fit your specific needs. Your brand, business, industry, and niche all play a role in determining the most effective SEO strategy. Make sure to ask your potential SEO expert about their experience working with businesses similar to yours and how they will tailor their strategy to fit your specific needs.

  • How long will it be until we can expect to see results?

Improving SEO takes time and effort. While an SEO expert may be able to provide estimates based on past experience, it’s important to remember that there are no guarantees when it comes to search engine rankings. Make sure to ask your potential SEO expert about their timeline for achieving results, as well as what factors can affect that timeline.

  • Do you adhere to search engines’ webmaster guidelines?

Search engines like Google have specific guidelines that website owners and SEO experts must follow. Failure to follow these guidelines can result in penalties and a decrease in search engine rankings. Make sure to ask your potential SEO expert if they adhere to these guidelines and how they keep up with any changes or updates.

  • Are you experienced in improving local search results?

If your business has a physical location or serves a specific geographic area, improving local search results should be a priority. Make sure to ask your potential SEO expert about their experience and strategies for improving local search results. They should be able to provide examples of past successes and an understanding of the importance of local SEO.

  • BONUS RED FLAG QUESTION 🚩: Can You Guarantee My Website Will Achieve a Number-One Ranking on Google?

No SEO expert can guarantee a number-one ranking on Google or any other search engine. There are simply too many factors that go into search engine rankings, and it’s impossible to control them all. Beware of any SEO expert who promises a guaranteed number-one ranking or who uses black hat tactics to try to manipulate search engine results. These tactics can lead to penalties and harm your website’s reputation.

Finding the right WordPress SEO expert can be a game-changer for your website’s visibility on search engines. By asking the right questions, you can ensure that you find the right fit for your business. Remember to ask about their philosophy or strategy, how they will adapt that strategy to your specific needs, their timeline for achieving results, adherence to search engines’ webmaster guidelines, and experience in improving local search results. With the right expert on your side, you can take your website’s SEO to the next level.

About Sparker Webgroup

Our team of experienced SEO professionals has worked with businesses to rank well on search engines for 20 years using tried and true Google-approved strategies. We understand the landscape and we know what it takes to rank a website effectively.

Let us take the stress of website development and SEO off of your plate so that you can focus on your business and your clients.

Take a look at our WordPress Website Design services Also be sure to check out our SEO pricing guides and we can chat about your SEO goals and strategy so that you can not only be found online, but also rank your website well on the search engines. Lastly, our WordPress website monthly maintenance and security service not only keeps your site safe, but also updates and backs up your WordPress website for you. It’s like having your own in-house Web team, but at a fraction of the cost.

Helpful Links:

  • Google’s Webmaster Guidelines: A guide provided by Google for webmasters to follow in order to ensure that their websites are optimized for search engine performance.
  • Moz’s beginner’s guide to SEO: An introduction to search engine optimization (SEO), covering the basics of how search engines work and how to optimize a website for better search engine rankings.
  • Yoast’s guide to local SEO: A guide to local SEO techniques, providing insights into how to improve the visibility of a website in local search results.
  • Google Trends: A tool provided by Google that enables users to track the popularity and search volume of specific keywords and topics over time.
  • Google Analytics: A web analytics service provided by Google that enables website owners to track and analyze user behavior on their sites.

Stephen Parker
Stephen Parker

I started building and managing Web and online projects for Fortune 500 and Global 500 companies in Denver, CO in 1997. In the 2000s, I used that experience to run digital strategy, Web, SEO, social media, reputation management, and crisis management campaigns in Chicago, IL for high-profile clients including: American Medical Association, Pfizer, Rush Oak Park Hospital, Chicago Cubs, The Carter Foundation, University of Chicago, Earth Hour, J.B. Pritzker, and countless others. In 2007, I opened my own WordPress Web design, search engine optimization (SEO), and online strategy agency. Some of my clients are just launching their businesses and find that they don’t have the time (or interest) to build or maintain a WordPress Website themselves. Others are growing and need help, but find that they cannot afford a large digital agency or PR firm. That's where I come in.

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