Why Small Businesses Should Consider a Web Design Subscription Model

Why Small Businesses Should Consider a Web Design Subscription Model
Whether you’re a burgeoning real estate investment mogul, a dedicated dermatologist, or running your own business, having a killer online presence isn’t just a nice-to-have—it’s essential. Today, I’m here to discuss something game-changing for your business: the web design subscription model.

The Importance of an Online Presence

Let’s kick things off with a simple truth: your online presence can make or break your business. Here’s why: Increased Visibility and Accessibility: Your website is your 24/7 storefront. It needs to be welcoming, easy to navigate, and reflective of your brand. Enhanced Credibility and Trustworthiness: A professionally designed website builds trust. People judge your business based on your online presence. Greater Reach to Potential Customers: An optimized website attracts more visitors, converting them into customers.

Understanding the Web Design Subscription Model

So, what exactly is a web design subscription model? Think of it like your Netflix for web design. Instead of a one-time huge payout for a website that may soon become outdated, you pay a manageable monthly fee for continuous support, updates, and improvements. It’s like having your personal web design team on standby, always ready to make your site shine.

Benefits of a Web Design Subscription Model

Let’s dive into why this model rocks and why so many of my clients have made the switch:

Cost-Effective Solution

First off, no more breaking the bank with a giant upfront fee. When a local real estate firm switched to a web design subscription, they were initially skeptical. But once they saw the predictable monthly costs, it became clear they could allocate their budget more efficiently. Small, regular payments are a lot easier to handle than one big lump sum.

Continuous Support and Maintenance

Imagine never having to worry about your website’s health. With a subscription, you get regular updates, security patches, and immediate fixes. Your site stays fast, secure, and up-to-date. This reminds me of a medical client whose site got hacked because it wasn’t maintained or updated by the office staff. Switching to a subscription model with me meant the site was checked daily for the latest patches and updates. No need to face such embarrassing (and potentially litigious) issues again.

Scalability and Flexibility

Your business is growing, right? Your website should grow with you. With a subscription, you can easily scale up your services. Need a new feature or a redesign? No problem. Your subscription has you covered. I’ve seen this firsthand with a doctor’s office: Each time it expands its services, we update the website to reflect the new offerings without any hassle.

Access to Professional Expertise

You’re good at what you do; let web designers be good at what they do. With a subscription, you tap into professional expertise. This means your website will always look sleek and perform well. Remember the real estate firm I mentioned? They didn’t just get a pretty site—they got one that worked across all devices, loaded fast, and ranked well on Google (more on that in a moment).

Success Stories

This isn’t just theory; these are real-life examples of how our web design subscriptions have transformed businesses.

Real Estate Firms

I worked with a real estate firm with a 2001-era website that struggled to generate leads and rank well for a core set of terms. After finding the perfect subscription plan, their redesigned website became a user-friendly online destination that was constantly updated with the latest listings, optimized for local neighborhood searches, and had regular custom content posted to it based on the seasons and what was happening in the community. Result? A 35% increase in online inquiries and more closed deals that has already paid for years of the subscription service in advance.

Doctor’s Offices & Dermatologists

Healthcare professionals need to focus on patients, not their websites. A doctor’s office I collaborated with saw a boost in patient bookings after we redesigned and optimized their site and made it easier to navigate. Experiential content with calls to action plus regular content ensured it stayed relevant and compliant with necessary regulations.

Other Businesses

For a local boutique maker, switching to a web design subscription was a game-changer. The shop owner could introduce seasonal collections quickly, run promotions, and keep her site active without lifting a finger. Her online sales increased, and customer engagement was at an all-time high.

How a Web Design Subscription Helps You Focus on Your Customers

Here’s the kicker: a web design subscription lets you focus on what you do best—serving your customers. When you’re not bogged down with website issues, you can dedicate more time to your core business activities. I’ve seen countless business owners breathe a sigh of relief when they realize they no longer have to deal with the website any longer. Just because you can doesn’t mean you should….

Less Time Spent on Technical Issues

With a subscription, you have a dedicated team handling all the technical stuff. If something breaks, they fix it. If you need a new feature, they add it. This means less downtime and more time for you to engage with your customers and grow your business.

More Time for Customer Service and Business Growth

Time is money. With your website in our capable hands, you can focus on improving customer service, developing new products or services, and planning strategic growth. One of my clients, an oral surgeon, even saw a slight bump in patient satisfaction scores once he could devote more time to patient care rather than tech & marketing headaches.

Reduction in Stress and Improved Business Efficiency

Running a business is stressful enough without having to worry about your website. Knowing that a professional team is handling your web design needs can reduce stress and improve your overall business efficiency. You get peace of mind and a smoothly running website, which is a win-win.

Features to Look for in a Web Design Subscription Service

Not all web design subscriptions are created equal. Here are a few things to look for:

Customizable Design Options

Your business is unique, and your website should reflect that. Look for services that offer customizable design options tailored to your brand and needs.

Comprehensive Services

Ensure your subscription includes comprehensive services like maintenance, security, and optimization (SEO) to keep your site updated, safe, and ranking on search engines like Google.

Mobile-Responsive Designs

With most users browsing on mobile devices, a mobile-responsive design is non-negotiable. Make sure your subscription service prioritizes this.

Choosing the Right Web Partner

Choosing the right partner is critical. Here are some tips:

Look for a Strong Portfolio and Positive Client Testimonials

Check out their previous work and client feedback. This gives you a sense of their expertise and reliability.

Ensure Transparent Pricing and Clear Service Terms

Avoid hidden fees by choosing a provider with transparent pricing and clear service terms.

Evaluate Their Customer Support Responsiveness and Quality

Good customer support is essential. Test their responsiveness and quality before committing.

Putting It All Together

Switching to a web design subscription model can be a game-changer for your small business. It’s cost-effective, provides continuous support, and allows you to focus on what matters most: your customers. Don’t just take my word for it—look at the success stories and consider the benefits for yourself. Ready to transform your online presence and take your business to the next level? Contact me today to schedule a consultation and learn how our web design subscription services can help you shine online. And hey, for a limited time, we’re offering a discounted first month for the first five new subscribers who mention this blog post. So reach out if you have questions or are ready to benefit from a website that works as hard as you do!
Stephen Parker
Stephen Parker

I started building and managing Web and online projects for Fortune 500 and Global 500 companies in Denver, CO in 1997. In the 2000s, I used that experience to run digital strategy, Web, SEO, social media, reputation management, and crisis management campaigns in Chicago, IL for high-profile clients including: American Medical Association, Pfizer, Rush Oak Park Hospital, Chicago Cubs, The Carter Foundation, University of Chicago, Earth Hour, J.B. Pritzker, and countless others. In 2007, I opened my own WordPress Web design, search engine optimization (SEO), and online strategy agency. Some of my clients are just launching their businesses and find that they don’t have the time (or interest) to build or maintain a WordPress Website themselves. Others are growing and need help, but find that they cannot afford a large digital agency or PR firm. That's where I come in.

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