Why Should You Care About Social Media?

There is no denying that social media is a powerful way to communicate and engage with customers, supporters, and constituents. Unfortunately, many organizations may not know where to start or may not have the budget or necessary in-house experience or resources to successfully jump in to social media. But that doesn't mean you have to abandon social media altogether. If your organization cannot take advantage of social media due to lack of management buy-in or lack of internal resources, turn to Sparker Webgroup. We offer affordable and sustainable social media solutions to fit your unique situation and needs:

1. Ad hoc Social Media Solutions
   Need somone to connect your social media properties to your website? Need to add a widget to your site so that users can see your Twitter or Facobook feeds? Have a Wordpress theme that you cannot make look or act exactly the way you want? We can help!
2. 'What is Social Media?' Kickoff Seminar
   If you need to get management buy-in and/or get your entire organization engaged, our famous 'What is Social Media?' kickoff seminar is perfect. Offered as a morning or afternoon seminar or an intensive brown bag lunch session, this presentation gets employees at all levels and in all departments thinking about their roles & contributions in social media. Topics most often covered:
   • Social media definitions
   • Social media platforms
   • Tactics and considerations
   • Departmental uses of social media
   • Social media strategy development
   • Social media best practices
   • Tips for social media success
   • Cautionary tales
   • ROI and social media
   • Tailored brainstorming session
3. Social Media Audit, Strategy, Planning, and Training Services
   If your organization already has buy-in, but you are not sure where to start or how to proceed.
   • Audience research and analysis
   • Competitive intelligence
   • Social media tool and platforms selection
   • Custom profile creation, design, and programming
   • Content production and engagement strategy
   • Training of key employees in social media best practices and etiquette
   • Social media strategy—establishing your goals, voice, and message
   • Account management
   • Results tracking and adjustment
   • Monitoring and analytics

Ready to take advantage of this powerful medium? We would love to help you take the next step.